Beschrijving
A case study of Philip Morris written by Daniel Ofman and Guust Verpaalen about the five years Guust and Daniel worked together to develop the organization of a large factory in Philip Morris where Guust was the director and Daniel the consultant.
In this joint work they do something quite unique: instead of presenting the reader with pre-digested conclusions they invite him along in their quest for solutions. Both manager and coach demonstrate that success is not a matter of looking clinically at people and processes but a matter of integrated approach.
